Higher survival with strong social relationships
A meta-analysis of 148 studies with over 300,000 people shows: people with strong social ties have a 50% higher likelihood of survival.
Holt-Lunstad, Smith & Layton (2010), PLoS MedicineScience
Why our games work
I studied business psychology and dug deep into the research for our games. Two questions were at the centre: which habits matter most? And what actually helps people stick with them?
become more active when their partner joins in
Among 3,722 couples, 67% of men became more active when their partner started at the same time, versus 26% without. For quitting smoking: 48% versus 8%.
Jackson, Steptoe & Wardle (2015), JAMA Internal Medicinesteps per day through playful competition
In a study of 602 adults, competition added about 920 steps per day compared with the control group. The effect lasted after the game ended.
Patel et al. (2019), JAMA Internal Medicinerisk of death with 7,000 instead of 2,000 steps
A large meta-analysis shows: around 7,000 steps a day are already linked to clearly better health.
Ding et al. (2025), The Lancet Public HealthLight walking lowers the blood sugar spike
Even short, light movement after a meal reduces the rise in blood sugar compared with sitting.
Buffey et al. (2022), Sports MedicineThese studies show associations in large groups, not promises for individuals. Our games are not a substitute for medical advice.
Test yourself
Fact or myth?
Five statements, each answer with its source.
People who start together with their partner are more likely to stick with it.
Among 3,722 couples, 67% of men became more active when their partner started at the same time. Without her, only 26% did.
Jackson, Steptoe & Wardle (2015), JAMA Internal MedicineIt has to be 10,000 steps a day, otherwise it doesn’t count.
Around 7,000 steps are already linked to a 47% lower risk of death compared with 2,000 steps.
Ding et al. (2025), The Lancet Public HealthA little competition leads to more movement.
In a study of 602 adults, playful competition added about 920 steps per day compared with the control group.
Patel et al. (2019), JAMA Internal MedicineFriendships are nice, but they don’t really matter for your health.
A meta-analysis of 148 studies found that strong social relationships are linked to a 50% higher likelihood of survival.
Holt-Lunstad, Smith & Layton (2010), PLoS MedicineA short walk after eating does nothing for your blood sugar.
Even light walking lowers the rise in blood sugar after a meal compared with sitting. That’s why the duel starts with a post-meal walk.
Buffey et al. (2022), Sports Medicine